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Guy Dean Insurance Agency is an independent insurance agency for all of Michigan, your personal connection to the best deals and best service in insurance. Guy Dean Insurance brings an authentic, local northern touch to an industry that is often impersonal and "by the book." We want to work with you personally to find the protection you need, and answer the questions that everyone thinks about:

How much is enough? How much is too much? Am I paying for coverages or features I don't really need? Is there something I've missed? Is everything up to date?

We want to help you replace these questions with confidence. That's not new - it's how Guy Dean Insurance Agency has worked for 92 years! Get a quote today!

Fred Aemisegger

Guy Dean

Doug Dean

Bonnie Dean

In 1923, Fred E. Aemisegger started a small insurance agency representing a few companies in the small town of Alden. Guy Dean started working for Fred in 1945. When Fred passed away, Guy took over ownership and changed the name to Guy Dean Insurance in 1961. Guy Dean’s local roots meant something to him, and it showed in the way he served his customers.

Guy’s son, Doug, started working for his father in 1967. He and his wife Bonnie later purchased the business in 1989. Doug & Bonnie’s daughter Melissa Dean-Charland started working for her father in 1999. In 2009, Missy and business partner Thomas Baker purchased the office. In 2012, Thomas left the agency to pursue other career opportunities and Willem Drogt joined the agency.

Guy Dean Insurance has been kept in the family for three generations now. We continue to provide excellent customer service not as company policy, but out of family pride. You will see the difference as we insure what’s most important to you!

Independent insurance agents keep your rates low! If an insurance agency only works for one company, they have only one thing to sell you. That’s not the Guy Dean way! We want you to have plenty of good choices, and walk you through the options to find your very best deal.

As an independent insurance agency working with several companies, we are free to help you find the best rates possible for the insurance you need!

Guy Dean Insurance Agency is an independent agency with several reputable companies such as: Auto-Owners Insurance, Foremost Insurance Group, Hagerty, Pioneer State Mutual, Progressive, Blue Cross Blue Shield, Priority Health, and many other specialty companies. See what we can do for you! Get a quote today!

Melissa Charland


  • Hired in 1999
  • Mancelona High School (1985)
  • Kalamazoo Valley Community College (1989)
  • Western Michigan University (1994)
  • Licensed Michigan Property & Casualty
  • Licensed Michigan Life & Health

Teresa DeMaster


  • Hired in 2011
  • West High School (1980)

Chad Schwan


  • Hired in 2017
  • Bear Lake High School (2004)
  • Northwestern Michigan College (2011)
  • Licensed Michigan Property & Casualty & Life & Health

David Steinhebel


  • Hired in 2017
  • Roscommon High School (2003)

MaryJo Schultz


  • Hired in 2016

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